How we built an analytics platform to drive contributor engagement through competitive gamification, real-time notifications, and actionable data insights at The Tab.

Over the past four years at Metro we have delivered one replatform, four redesigns, multiple native apps and built and sold an online casino.

The majority of content placement on metro.co.uk is now managed by software. This has been a long journey based on real world feedback and incremental addition of complexity.

For the last two years I have been focused on the design, build and growth of Metro.co.uk utilising the WordPress VIP platform.

Over the past 12 months Metro has been on an amazing growth curve.

Wendy Lea the CEO of Get Satisfaction gave a presentation at the DMGT Technology Summer School on "The voice of the customer".

I have spent the last three years at Metro constantly tweaking our development process to fit our environment and teams maturity.