I spent nine months in 2014 designing, building and iterating an Android app called Metro10 for the UK Newspaper Metro. This taught me a lot about the benefits and frustrations of native app development and marketing. The benefits of app users are huge in terms of their engagement and propensity to return daily. Being able […]

Metro 10 was born out of a desire to experiment with native mobile news reading experiences that solved a different problem to our already fully responsive website. We had an algorithm that allowed customisation and decided to use this as our data source. The concept of restricting the volume of content would help us differentiate […]

Metro10 is the first Android App that I have been involved in from concept to release in the Google Play store. It was designed, developed, tested and deployed in the first three months of 2014. We spent the entire process learning and here are details of 10 things that we learnt as part of the process. 1 – To begin the […]